PowerStore Prime
A high-impact campaign for Dell Technologies, designed to launch and position PowerStore Prime as a powerful, next-generation storage solution. Working closely with my Creative Director, I helped develop the campaign identity and translate it across a broad range of digital and print assets, creating a consistent and engaging visual experience for partners and customers.
Client
Dell Technologies
Year
2024
The Challenge
Dell Technologies approached Silver to launch PowerStore Prime, positioning it as a smart, next-generation all-flash storage solution while communicating its new technology, product improvements and partner benefits. The campaign needed to work across both partner and through-partner audiences, creating a consistent visual story that could be used across a broad range of marketing and sales materials.
Campaign Identity
Working closely with my Creative Director and Copywriter, I helped develop the visual identity for Dell PowerStore Prime around the “Primed and Ready” concept. The creative needed to communicate performance, strength and confidence while positioning PowerStore Prime as a powerful, next-generation storage solution. I helped shape how this identity translated across the wider campaign, establishing a consistent visual approach that could work across digital, print and partner-facing communications.
Campaign Assets
I brought the campaign identity to life across a wide range of deliverables, including designing a 40-page PowerStore Prime eBook/success pack and Infographic in InDesign. I also assisted creating social assets and digital banners, adapting the campaign visuals for different formats while maintaining consistency. Alongside this, I helped review the landing page and supported the wider campaign rollout. The project gave me the opportunity to work across multiple touchpoints while keeping the creative clear, cohesive and easy to navigate.
The campaign developed into a comprehensive toolkit designed to help Dell build awareness, educate partners and support sales and marketing teams. The PowerStore Prime launch received strong feedback from Dell’s partner community and customers, with the announcement described as one of the most significant since the original PowerStore launch. Campaign assets were also used to generate high-impact impressions at Dell Technologies World in Las Vegas, with PowerStore Prime featured in Michael Dell’s opening keynote.
Watch the video
A video was also created by the motion team at Silver as part of the wider launch.